Your Digital Marketing, In The Right Hands.

Link Building Done Well Boosts Your Site’s Reputation

What is On-Page SEO?

In short, On-page SEO refers to the factors on a specific web page that influence search engine ranking. These can be controlled by you directly or through coding on your page.

What are those factors?

Content

• To be effective for SEO, content must a) serve a purpose and b) be linkable.
• The content can be text, image or video, but it must address some kind of a need, preferably the need of a large demographic. It may, for example, offer high-quality images for tropical vacation inspiration, or it may provide context for a viral news story.
• SEO-friendly content also uses both outbound links (linking to external webpages, which help Google decipher what your page is all about) in the copy, as well as internal links (linking to other pages in your own site). Ideally, you should drop some of your keywords throughout your content, particularly in the first 100 words.
• But even the best content must be linkable. If users can’t easily link to it, Google will be hesitant to rank it and it won’t be effective in driving traffic to your site.
• Other factors that make quality content by SEO standards include on-page ability to share (via social media widgets) and compatibility with both mobile and desktop platforms.

Title Tag

A title tag defines the title of a document. They usually pop up on search engine results pages toseo-tags give a preview. The title tag should give a brief but accurate description of the page’s content, making it optimal for both SEO and user experience. As you can imagine, you want to make sure you include your business name or product in the title tag. Here’s what ours looks like: SEO Toronto Services | The Best Agency in Canada For Ranking 2018

URL

For optimal SEO results, an url should display the category hierarchy clearly, making it easy for search engine rankings to read and process the link.

This is a good example: https://en.wikipedia.org/wiki/
Canada#Geography_and_climate

You can clearly see the category organization (Wikipedia, Canada, geography and climate), which makes it oLink Building for Toronto area companiesptimal for specific search results. For example, Google would assume it pertains not only to Canada, but to climate in Canada.

This one makes no sense: http://www.imdb.com/title/tt3065204/

It lists the domain, but beyond that, Google has no information about what the page might include. /tt3065204/ is obviously not something a user is likely to search for.

Why are these things important?

All these things help Google boost the ranking of your site. It’s about making it easy for users, and search engines, to find. By implementing keywords into your content, makes it easier for Google to find and rank for certain searches. For example, not just Toronto and SEO, but also Toronto SEO. Making your content engaging and shareable also counts in Google’s eyes.

The title tag, as mentioned, is the first indicator a user or search engine will have about your page’s contents. The more accurate this brief description is, the more likely a user is to click through and the more likely it is to correspond with user searches, which Google likes.

The URL is important for similar reasons the title tag is. It makes it easier for search engines to gauge the relevancy of a page

5 Important Practices

1. Optimize Your URL

URLs play an important role in lifting up your search ranking. Matt Cutts stressed out that 3-5 words on the URL are given more weight. For example:
URLs should also be descriptive and brief as possible.

 

2. Optimize Your Title

All titles should remain at the maximum of 55 characters, which include target keywords in the. Titles should be used with H1 tags. This can generate better user experience and guarantees a higher chance of having your content shared on social channels. Even more it serves for a better click-through rate in the search results.

 

3. Optimize Your Visual Media

What comprise visual media? Some of the most important are images, pictures, videos, and gif. There are a lot of reason of this essentiality in rankings. Of the least includes optimization for image search results. Videos on the other hand help boost user-interaction signals that Google considers really important.

 

4. Optimize Linking through Authoritative Sites

Outbounds links are necessary to let Google understand more of what your website is about. It’s relevancy to your links to authoritative sites helps engines analyze your site’s quality info. Since then, engines’ algorithm reward external links to quality sites/pages.

Some effective methods in doing it includes using those sites as one of your sources in a blog, or the other way is by leaving your links in their site. Both ways will help boost your link juices and ultimately your serp ranking.

 

5. Optimize Your Keywords

Wikipedia: “Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.”

It’s always about relevancy. Using keywords to compete for should be relatively relevant to what your site is about. Making wrong choice of words will more likely put you in a total fiasco. And make sure that your target keywords will appear on the first 100-150 words in your article. That’s the right way to optimize your keywords.

These are five of the few most effective ways to help your derive with a competitively optimized landing page. You can refer to your Toronto Web Design for other ways on how to deal with an effective optimization campaign.

Aside from taking the white hat side of SEO, make sure that you are leveraging the right structuring strategies in your campaign because only then you will see great results in your traffic and sales.

Impact of Structured Snippets to SEO

How do these new added texts impact SEO?

Decrease Bounce Rate

First, structured snippets decreases bounce rates. What are bounce rates exactly? A bounce rate is the measure of visitors who navigate away from the site after viewing only one page. One of the common reasons for this is that visitors didn’t find an exact information they seek for. It might not be a big problem as you can say anyone can come in and out of your site if they wish to. But your ranking is highly affected by it. A high bounce rate would make Google understand that your site isn’t efficient enough to provide quality information among users. It could lose your ranking.

To avoid people from misinterpreting what your site is about, structured snippets can help out by telling a user what information to find upon landing to it. If it’s relevant to what he/she seeks for, there isn’t any attempt to visit the page that will eventually result to navigating away.

 

Increase Click-through Rate

Click-through rate is the exact opposite of bounce rate as it measures the number of people who visit your site and take time browsing its content and pages. What do structured snippets imply to increasing click-through rate? Let me show this example:

One can add certain texts and ‘stars’ on the snippets if he wishes to. Structured snippets don’t just provide details, but important details that can engage a visitor to check out the site and give time browsing its pages, resulting to an increase in click-through rates.

In this example, a user might be looking for an apple iPhone to purchase online so he seeks for the best information that will help him come up with the right decision. So coming across with a review, one can see its value among users. Ratings count as an engaging factor. Detailing its price and other important elements would add to the interest of someone who wishes to purchase this kind of product. Most likely, the searcher will read the site’s content to check the reasons for giving that kind of rating to the product.

 

How to Make Accurate Snippets?

Take note that you have to structure your site’s snippets, in a way, Google will easily understand them. So take control of the information to include. If these terms seem so technical to you, you may hire Toronto search engine optimization to assist you in the process.

Step 1: Choose a markup format

Google reads three kinds of microdata formats for structured snippets, namely; Microdata, Microformats and RDFa, but Microdata is the most popular and often used today.

Step 2: Apply your markup format

After selecting the format type, you can apply it to any type of content – information on people, product specifications, business and organization information, reviews of products and features, recipes for food items, events and music, or video content.

Step 3: Test your snippets

The final would be to test if the snippets work the way you intend them to be. This is to track down errors in the coding, and make necessary revisions.