" The folks from Rush Ventures made us feel like we were listened to. They committed to sales goals before starting and delivered in spades. They helped us succeed online and they can help you too!"AMI MOYAL
" After running marketing campaigns with no success, I decided to call the team at Rush Ventures. The resulting increase in leads has had a strong impact on my businesses bottom line, I can't thank them enough."SAM GOLDSTEIN
" After 2 bad experiences working with other companies I invited Rush Ventures. Their approach was different. Their work has also had a solid impact on my bookings. If you're working with another company and looking for a second opinion, then give these guys a call!"STEPHANIE POWER
The action doesn’t stop with on-page website changes. At Rush Ventures, we take a holistic approach to building your digital brand, which also includes getting you high-quality external links that build your brand’s reputation and boost your search engine rankings. Our team knows that not all links are created equally. A quality link has much more impact in Google’s eyes than a higher volume of lower-quality links. We use innovative techniques to leverage those high-quality links and provide your brand with better online visibility, a better reputation and an enhanced SEO game plan.
A website with a stronger link reputation provides more outbound link value than a weaker site. Our team can assess those values and with twenty years of industry experience, we have the connections and resources to gain those high-quality website links. Our clients have had their brands featured on well-respected websites such as Forbes and The Huffington Post.
Our team understands the nuances of page design and Google’s ranking methods, so we know that exactly where a link is placed on a webpage can have a big impact on ranking weight. For example, a link – even a high-quality one – placed in sidebar or a footer doesn’t have nearly the weight as a descriptive and engaging link in the top portion of your content.
Anchor Text refers to the word or phrase associated with the outbound link. Sound simple, right? The reality is, anchor text done knowledgeably can provide your site with both ranking power and subject authority. The bad news is, that if done incorrectly or without attention to detail, it can cause your brand to incur major ranking penalties. At Rush Ventures, we have the expertise to determine the right anchor text for your site, so you don’t suffer any ranking damage, which can seriously cut into your revenue.
Google’s latest algorithm update, Google Penguin, definitely threw the task of link building into a frenzy when it launched a few years ago. Since then, link building has become much more challenging, even somewhat risky. The update saw a dramatic crackdown on sites with low-quality or spam-like link profiles. Sites Google deems to have an influx of inbound links with sloppy anchor text, spam comments or guest posts on disreputable sites, suffer harsher penalties than ever before. A penalized site can lose up to 60 percent of web traffic, which, as you can imagine, severely affects your brand’s revenue. What does this mean? It means your business can’t afford to make even the smallest link-building misstep. Just one questionable backlink can negatively affect your ranking power, authority and ultimately, your business’s revenue. Our team understands the complex art of link building as well as how to navigate Google’s ever-evolving policies, so you don’t have to be concerned about a sudden algorithm update damaging your brand.
In short, On-page SEO refers to the factors on a specific web page that influence search engine ranking. These can be controlled by you directly or through coding on your page.
A title tag defines the title of a document. They usually pop up on search engine results pages toseo-tags give a preview. The title tag should give a brief but accurate description of the page’s content, making it optimal for both SEO and user experience. As you can imagine, you want to make sure you include your business name or product in the title tag. Here’s what ours looks like: SEO Toronto Services | The Best Agency in Canada For Ranking 2018
For optimal SEO results, an url should display the category hierarchy clearly, making it easy for search engine rankings to read and process the link.
This is a good example: https://en.wikipedia.org/wiki/
You can clearly see the category organization (Wikipedia, Canada, geography and climate), which makes it oLink Building for Toronto area companiesptimal for specific search results. For example, Google would assume it pertains not only to Canada, but to climate in Canada.
This one makes no sense: http://www.imdb.com/title/tt3065204/
It lists the domain, but beyond that, Google has no information about what the page might include. /tt3065204/ is obviously not something a user is likely to search for.
All these things help Google boost the ranking of your site. It’s about making it easy for users, and search engines, to find. By implementing keywords into your content, makes it easier for Google to find and rank for certain searches. For example, not just Toronto and SEO, but also Toronto SEO. Making your content engaging and shareable also counts in Google’s eyes.
The title tag, as mentioned, is the first indicator a user or search engine will have about your page’s contents. The more accurate this brief description is, the more likely a user is to click through and the more likely it is to correspond with user searches, which Google likes.
The URL is important for similar reasons the title tag is. It makes it easier for search engines to gauge the relevancy of a page
URLs play an important role in lifting up your search ranking. Matt Cutts stressed out that 3-5 words on the URL are given more weight. For example:
URLs should also be descriptive and brief as possible.
All titles should remain at the maximum of 55 characters, which include target keywords in the. Titles should be used with H1 tags. This can generate better user experience and guarantees a higher chance of having your content shared on social channels. Even more it serves for a better click-through rate in the search results.
What comprise visual media? Some of the most important are images, pictures, videos, and gif. There are a lot of reason of this essentiality in rankings. Of the least includes optimization for image search results. Videos on the other hand help boost user-interaction signals that Google considers really important.
Outbounds links are necessary to let Google understand more of what your website is about. It’s relevancy to your links to authoritative sites helps engines analyze your site’s quality info. Since then, engines’ algorithm reward external links to quality sites/pages.
Some effective methods in doing it includes using those sites as one of your sources in a blog, or the other way is by leaving your links in their site. Both ways will help boost your link juices and ultimately your serp ranking.
Wikipedia: “Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.”
It’s always about relevancy. Using keywords to compete for should be relatively relevant to what your site is about. Making wrong choice of words will more likely put you in a total fiasco. And make sure that your target keywords will appear on the first 100-150 words in your article. That’s the right way to optimize your keywords.
These are five of the few most effective ways to help your derive with a competitively optimized landing page. You can refer to your Toronto Web Design for other ways on how to deal with an effective optimization campaign.
Aside from taking the white hat side of SEO, make sure that you are leveraging the right structuring strategies in your campaign because only then you will see great results in your traffic and sales.
How do these new added texts impact SEO?
First, structured snippets decreases bounce rates. What are bounce rates exactly? A bounce rate is the measure of visitors who navigate away from the site after viewing only one page. One of the common reasons for this is that visitors didn’t find an exact information they seek for. It might not be a big problem as you can say anyone can come in and out of your site if they wish to. But your ranking is highly affected by it. A high bounce rate would make Google understand that your site isn’t efficient enough to provide quality information among users. It could lose your ranking.
To avoid people from misinterpreting what your site is about, structured snippets can help out by telling a user what information to find upon landing to it. If it’s relevant to what he/she seeks for, there isn’t any attempt to visit the page that will eventually result to navigating away.
Click-through rate is the exact opposite of bounce rate as it measures the number of people who visit your site and take time browsing its content and pages. What do structured snippets imply to increasing click-through rate? Let me show this example:
One can add certain texts and ‘stars’ on the snippets if he wishes to. Structured snippets don’t just provide details, but important details that can engage a visitor to check out the site and give time browsing its pages, resulting to an increase in click-through rates.
In this example, a user might be looking for an apple iPhone to purchase online so he seeks for the best information that will help him come up with the right decision. So coming across with a review, one can see its value among users. Ratings count as an engaging factor. Detailing its price and other important elements would add to the interest of someone who wishes to purchase this kind of product. Most likely, the searcher will read the site’s content to check the reasons for giving that kind of rating to the product.
Take note that you have to structure your site’s snippets, in a way, Google will easily understand them. So take control of the information to include. If these terms seem so technical to you, you may hire Toronto search engine optimization to assist you in the process.
Google reads three kinds of microdata formats for structured snippets, namely; Microdata, Microformats and RDFa, but Microdata is the most popular and often used today.
After selecting the format type, you can apply it to any type of content – information on people, product specifications, business and organization information, reviews of products and features, recipes for food items, events and music, or video content.
The final would be to test if the snippets work the way you intend them to be. This is to track down errors in the coding, and make necessary revisions.
Of course! A common misconception in the field of online marketing is that great results can be achieved in any number of ways, whether proven or not. That is simply not true. The wrong methods will lead to poor results, if any at all. At Rush Ventures, we don’t want to waste your time or money. We use only our legitimate, proven methods. Our methods have helped hundreds of companies realize their potential through the right online marketing strategy. We’ve helped businesses worldwide grow quickly, even surpassing their expectations. Take a look at our success stories, or contact us to hear some of our more recent successes.
Our focus is on growing your business revenue. We want to do that in the most effective way possible to save both your time and money. And through the process, we want you to learn. There are no secrets in our company. We are always happy to share exactly what we are doing for your business, and how it will benefit you. By keeping in close communication with you, we are able to ensure your satisfaction. If you find that something we are doing isn’t profitable for you, we’ll stop, rethink, and redo. That’s our guarantee.
No, we do not require you to sign any long term contracts. Generally, contracts are used when only one party stands to profit from the prolonged business agreement, even if it hurts the other party financially. Rush Ventures operates with a high level of moral integrity, and does not use contracts. We never force customers to stay with us because we believe that they will want to stay, based on the success they experience with us. While we are always sad to see a customer go, our exceptional service does not let that happen too often!
Our office is located conveniently in Toronto right next to North York Centre. You are more than welcome to call or visit us in person at any time. Our founder and president provides his personal phone number and email address to each of our clients, allowing them to see how dedicated we are to helping your business succeed. Our openness ensures customer satisfaction. Please feel free to talk to us at any time!
It’s hard to quote a standard length of time for this because every site and situation is different. When you contact us, we will be able to give you a realistic timeframe for your situation. Keep in mind, the earlier we begin the process, the faster your website will appear on the first page. Contact us immediately so we can begin the process, and you’ll be on your way to seeing your business on the first page of organic results!
We would never to do anything to harm your website. Companies that use improper methods are not only detrimental to your business, but they do not achieve any of your desired goals. When we accept you as a customer, we commit to helping your business on a long term basis. Our proper methods do work effectively, and we work with you until you get the results you want. At Rush Ventures, we believe in building lasting connections with our customers. A crucial part of that involves using proper, effective methods. Most importantly, we value our customers and would never do anything to harm the integrity of them or their businesses. We stake our reputation on it.
We stand by our work and guarantee everything we do. Because all of our work is done with professional craftsmanship by a team of dedicated marketers, we are absolutely sure that we will provide you with the quality that you need. For us, it’s about more than happy customers. We have a reputations to uphold, and satisfying customers is an integral part to that. You are never under any obligation to sign a long-term contract, and we will never refuse to fix or improve any portion of our work. You can sign up for our services with ease, knowing that we will provide work of exceptional quality. That’s what we’re known for.
You are always welcome to drop by our office! Rush Ventures is conveniently located in Toronto. Simply give us a call and we’ll reserve a time to meet. Even if the visit isn’t business related, we appreciate and enjoy any opportunity to get to know our customers. If you can’t stop by, a member of our dedicated team is available by phone to help with anything you need.