Toronto
Ryerson University
Humber College

Some of the Companies we've worked withWe help companies big and small succeed online

  • Toronto ReMax Real Estate
  • Sam Goldstein Toronto Criminal Lawyer
  • The City of Toronto Ontario Canada
  • Ryerson University in Toronto Ontario Canada
  • Guttmann Graphic Design Toronto

Samples of our success

SEO testimonial for Rush Ventures by the Gadget Guides

" The folks from Rush Ventures made us feel like we were listened to. They committed to sales goals before starting and delivered in spades. They helped us succeed online and they can help you too!"

SEO testimonial for Rush Ventures by Toronto Lawyer Sam Goldstein

" After running marketing campaigns with no success, I decided to call the team at Rush Ventures. The resulting increase in leads has had a strong impact on my businesses bottom line, I can't thank them enough."

SEO testimonial for Rush Ventures by Toronto Plastic Surgeon Dr Stephanie Power

" After 2 bad experiences working with other companies I invited Rush Ventures. Their approach was different. Their work has also had a solid impact on my bookings. If you're working with another company and looking for a second opinion, then give these guys a call!"

How we’re different

How other companies work How Rush Ventures works

  • They are not Toronto based and only claim to be.
    We are a Toronto based SEO Marketing company. Our office is open 9 - 5 Monday to Friday and we're located right next to North York Centre.
  • They use 12 month contracts to tie down clients and make it hard for them to leave.
    We don't use contracts. Clients stay with us because we keep our promises.
  • They provide a couple of "well chosen" references.
    All of our clients are proud to back us up.
  • They are a no-name player in an industry filled with "fly-by-night" operators.
    We bring over 10 years of real digital marketing experience to the table.
  • They remind you that your company is just a number to them by dragging you through a bureaucratic process every time you contact them.
    When you call us, a staff member will answer the phone (no automated lines) and deal with your issue directly.
  • They hide behind massaged reports and unnecessary deliverables.
    100% Transparency on every facet of your campaign & results.
  • They want to build the biggest marketing company around. Keep in mind that SEO companies cannot scale to a large client base without loss of client performance.
    Rush Ventures is proud to be a Boutique provider, providing better results for a smaller client base. For us its not a sale but a relationship and we honour that client relationship with the best possible results.

Can We increase your companies revenue? Contact us for a no-obligation consultation to find out

Content Marketing SEO - Rush Ventures
content marketing seo - Rush Ventures - 1
Content Marketing SEO - Rush Venures 2
Content Marketing SEO - Rush Ventures 3
SEO Campaign Step 1 Competitive Analysis
SEO Campaign Step 2 Website On Page Optimization
SEO Campaign Step 3 Link Building
SEO Campaign Step 4 Content Development
SEO Campaign Step 5 Brand PR
SEO Campaign Step 6 Interviewing For Website Content
SEO Campaign Step 7 Campaign Measurement & Refinement

Where we feature our clients

  • Time Magazine
  • Forbes
  • Entrepreneur
  • Social Media Examiner
  • The Huffington Post
  • Fast Company
  • Site Point
  • Business Insider
  • Business.com: Expert Business Advice, Tips, and Resources
  • Inc - Small Business Ideas and Resources for Entrepreneurs
Ari at Toronto Google Office
Yahoo Office
Bing Facility Visit
Facebook Toronto at Yonge Eglintons

Link Building

The action doesn’t stop with on-page website changes. At Rush Ventures, we take a holistic approach to building your digital brand, which also includes getting you high-quality external links that build your brand’s reputation and boost your search engine rankings. Our team knows that not all links are created equally. A quality link has much more impact in Google’s eyes than a higher volume of lower-quality links. We use innovative techniques to leverage those high-quality links and provide your brand with better online visibility, a better reputation and an enhanced SEO game plan.

Link Building Done Well Boosts Your Site’s Reputation

 

Link Building Done Well Boosts Your Site’s Reputation

A website with a stronger link reputation provides more outbound link value than a weaker site. Our team can assess those values and with twenty years of industry experience, we have the connections and resources to gain those high-quality website links. Our clients have had their brands featured on well-respected websites such as Forbes and The Huffington Post.

Placement Matters

Our team understands the nuances of page design and Google’s ranking methods, so we know that exactly where a link is placed on a webpage can have a big impact on ranking weight. For example, a link – even a high-quality one – placed in sidebar or a footer doesn’t have nearly the weight as a descriptive and engaging link in the top portion of your content.

Anchor Text is an Art

Anchor Text refers to the word or phrase associated with the outbound link. Sound simple, right? The reality is, anchor text done knowledgeably can provide your site with both ranking power and subject authority. The bad news is, that if done incorrectly or without attention to detail, it can cause your brand to incur major ranking penalties. At Rush Ventures, we have the expertise to determine the right anchor text for your site, so you don’t suffer any ranking damage, which can seriously cut into your revenue.

 

The Delicate Business of Link Building

Google’s latest algorithm update, Google Penguin, definitely threw the task of link building into a frenzy when it launched a few years ago. Since then, link building has become much more challenging, even somewhat risky. The update saw a dramatic crackdown on sites with low-quality or spam-like link profiles. Sites Google deems to have an influx of inbound links with sloppy anchor text, spam comments or guest posts on disreputable sites, suffer harsher penalties than ever before. A penalized site can lose up to 60 percent of web traffic, which, as you can imagine, severely affects your brand’s revenue. What does this mean? It means your business can’t afford to make even the smallest link-building misstep. Just one questionable backlink can negatively affect your ranking power, authority and ultimately, your business’s revenue. Our team understands the complex art of link building as well as how to navigate Google’s ever-evolving policies, so you don’t have to be concerned about a sudden algorithm update damaging your brand.

What is On-Page SEO?

In short, On-page SEO refers to the factors on a specific web page that influence search engine ranking. These can be controlled by you directly or through coding on your page.


What are those factors?

Content

  • To be effective for SEO, content must a) serve a purpose and b) be linkable.
  • The content can be text, image or video, but it must address some kind of a need, preferably the need of a large demographic. It may, for example, offer high-quality images for tropical vacation inspiration, or it may provide context for a viral news story.
  • SEO-friendly content also uses both outbound links (linking to external webpages, which help Google decipher what your page is all about) in the copy, as well as internal links (linking to other pages in your own site). Ideally, you should drop some of your keywords throughout your content, particularly in the first 100 words.
  • But even the best content must be linkable. If users can’t easily link to it, Google will be hesitant to rank it and it won’t be effective in driving traffic to your site.
  • Other factors that make quality content by SEO standards include on-page ability to share (via social media widgets) and compatibility with both mobile and desktop platforms.

Title Tag

A title tag defines the title of a document. They usually pop up on search engine results pages toseo-tags give a preview. The title tag should give a brief but accurate description of the page’s content, making it optimal for both SEO and user experience. As you can imagine, you want to make sure you include your business name or product in the title tag. Here’s what ours looks like: SEO Toronto Services | The Best Agency in Canada For Ranking 2018


URL

For optimal SEO results, an url should display the category hierarchy clearly, making it easy for search engine rankings to read and process the link.

This is a good example: https://en.wikipedia.org/wiki/
Canada#Geography_and_climate

You can clearly see the category organization (Wikipedia, Canada, geography and climate), which makes it oLink Building for Toronto area companiesptimal for specific search results. For example, Google would assume it pertains not only to Canada, but to climate in Canada.

This one makes no sense: http://www.imdb.com/title/tt3065204/

It lists the domain, but beyond that, Google has no information about what the page might include. /tt3065204/ is obviously not something a user is likely to search for.


Why are these things important?

All these things help Google boost the ranking of your site. It’s about making it easy for users, and search engines, to find. By implementing keywords into your content, makes it easier for Google to find and rank for certain searches. For example, not just Toronto and SEO, but also Toronto SEO. Making your content engaging and shareable also counts in Google’s eyes.

The title tag, as mentioned, is the first indicator a user or search engine will have about your page’s contents. The more accurate this brief description is, the more likely a user is to click through and the more likely it is to correspond with user searches, which Google likes.

The URL is important for similar reasons the title tag is. It makes it easier for search engines to gauge the relevancy of a page

5 Important Practices


1. Optimize Your URL

URLs play an important role in lifting up your search ranking. Matt Cutts stressed out that 3-5 words on the URL are given more weight. For example:
URLs should also be descriptive and brief as possible.

 

2. Optimize Your Title

All titles should remain at the maximum of 55 characters, which include target keywords in the. Titles should be used with H1 tags. This can generate better user experience and guarantees a higher chance of having your content shared on social channels. Even more it serves for a better click-through rate in the search results.

 

3. Optimize Your Visual Media

What comprise visual media? Some of the most important are images, pictures, videos, and gif. There are a lot of reason of this essentiality in rankings. Of the least includes optimization for image search results. Videos on the other hand help boost user-interaction signals that Google considers really important.

 

4. Optimize Linking through Authoritative Sites

Outbounds links are necessary to let Google understand more of what your website is about. It’s relevancy to your links to authoritative sites helps engines analyze your site’s quality info. Since then, engines’ algorithm reward external links to quality sites/pages.

Some effective methods in doing it includes using those sites as one of your sources in a blog, or the other way is by leaving your links in their site. Both ways will help boost your link juices and ultimately your serp ranking.

 

5. Optimize Your Keywords

Wikipedia: “Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text.”

It’s always about relevancy. Using keywords to compete for should be relatively relevant to what your site is about. Making wrong choice of words will more likely put you in a total fiasco. And make sure that your target keywords will appear on the first 100-150 words in your article. That’s the right way to optimize your keywords.

These are five of the few most effective ways to help your derive with a competitively optimized landing page. You can refer to your Toronto Web Design for other ways on how to deal with an effective optimization campaign.

Aside from taking the white hat side of SEO, make sure that you are leveraging the right structuring strategies in your campaign because only then you will see great results in your traffic and sales.

Impact of Structured Snippets to SEO

How do these new added texts impact SEO?


Decrease Bounce Rate

First, structured snippets decreases bounce rates. What are bounce rates exactly? A bounce rate is the measure of visitors who navigate away from the site after viewing only one page. One of the common reasons for this is that visitors didn’t find an exact information they seek for. It might not be a big problem as you can say anyone can come in and out of your site if they wish to. But your ranking is highly affected by it. A high bounce rate would make Google understand that your site isn’t efficient enough to provide quality information among users. It could lose your ranking.

To avoid people from misinterpreting what your site is about, structured snippets can help out by telling a user what information to find upon landing to it. If it’s relevant to what he/she seeks for, there isn’t any attempt to visit the page that will eventually result to navigating away.

 

Increase Click-through Rate

Click-through rate is the exact opposite of bounce rate as it measures the number of people who visit your site and take time browsing its content and pages. What do structured snippets imply to increasing click-through rate? Let me show this example:

One can add certain texts and ‘stars’ on the snippets if he wishes to. Structured snippets don’t just provide details, but important details that can engage a visitor to check out the site and give time browsing its pages, resulting to an increase in click-through rates.

In this example, a user might be looking for an apple iPhone to purchase online so he seeks for the best information that will help him come up with the right decision. So coming across with a review, one can see its value among users. Ratings count as an engaging factor. Detailing its price and other important elements would add to the interest of someone who wishes to purchase this kind of product. Most likely, the searcher will read the site’s content to check the reasons for giving that kind of rating to the product.

 

How to Make Accurate Snippets?

Take note that you have to structure your site’s snippets, in a way, Google will easily understand them. So take control of the information to include. If these terms seem so technical to you, you may hire Toronto search engine optimization to assist you in the process.


Step 1: Choose a markup format

Google reads three kinds of microdata formats for structured snippets, namely; Microdata, Microformats and RDFa, but Microdata is the most popular and often used today.


Step 2: Apply your markup format

After selecting the format type, you can apply it to any type of content – information on people, product specifications, business and organization information, reviews of products and features, recipes for food items, events and music, or video content.


Step 3: Test your snippets

The final would be to test if the snippets work the way you intend them to be. This is to track down errors in the coding, and make necessary revisions.

FAQ

Are your methods proven?

Of course! A common misconception in the field of online marketing is that great results can be achieved in any number of ways, whether proven or not. That is simply not true. The wrong methods will lead to poor results, if any at all. At Rush Ventures, we don’t want to waste your time or money. We use only our legitimate, proven methods. Our methods have helped hundreds of companies realize their potential through the right online marketing strategy. We’ve helped businesses worldwide grow quickly, even surpassing their expectations. Take a look at our success stories, or contact us to hear some of our more recent successes.

How are you different?

Our focus is on growing your business revenue. We want to do that in the most effective way possible to save both your time and money. And through the process, we want you to learn. There are no secrets in our company. We are always happy to share exactly what we are doing for your business, and how it will benefit you. By keeping in close communication with you, we are able to ensure your satisfaction. If you find that something we are doing isn’t profitable for you, we’ll stop, rethink, and redo. That’s our guarantee.

Any long-term contracts?

No, we do not require you to sign any long term contracts. Generally, contracts are used when only one party stands to profit from the prolonged business agreement, even if it hurts the other party financially. Rush Ventures operates with a high level of moral integrity, and does not use contracts. We never force customers to stay with us because we believe that they will want to stay, based on the success they experience with us. While we are always sad to see a customer go, our exceptional service does not let that happen too often!

Where is your office?

Our office is located conveniently in Toronto right next to North York Centre. You are more than welcome to call or visit us in person at any time. Our founder and president provides his personal phone number and email address to each of our clients, allowing them to see how dedicated we are to helping your business succeed. Our openness ensures customer satisfaction. Please feel free to talk to us at any time!

When will my website be on the first page of Google?

It’s hard to quote a standard length of time for this because every site and situation is different. When you contact us, we will be able to give you a realistic timeframe for your situation. Keep in mind, the earlier we begin the process, the faster your website will appear on the first page. Contact us immediately so we can begin the process, and you’ll be on your way to seeing your business on the first page of organic results!

Do you use methods that are "okay" with Google?

We would never to do anything to harm your website. Companies that use improper methods are not only detrimental to your business, but they do not achieve any of your desired goals. When we accept you as a customer, we commit to helping your business on a long term basis. Our proper methods do work effectively, and we work with you until you get the results you want. At Rush Ventures, we believe in building lasting connections with our customers. A crucial part of that involves using proper, effective methods. Most importantly, we value our customers and would never do anything to harm the integrity of them or their businesses. We stake our reputation on it.

Do you offer a guarantee?

We stand by our work and guarantee everything we do. Because all of our work is done with professional craftsmanship by a team of dedicated marketers, we are absolutely sure that we will provide you with the quality that you need. For us, it’s about more than happy customers. We have a reputations to uphold, and satisfying customers is an integral part to that. You are never under any obligation to sign a long-term contract, and we will never refuse to fix or improve any portion of our work. You can sign up for our services with ease, knowing that we will provide work of exceptional quality. That’s what we’re known for.

Can I come to your office?

You are always welcome to drop by our office! Rush Ventures is conveniently located in Toronto. Simply give us a call and we’ll reserve a time to meet. Even if the visit isn’t business related, we appreciate and enjoy any opportunity to get to know our customers. If you can’t stop by, a member of our dedicated team is available by phone to help with anything you need.

Your free proposal will include

Market analysis

  • Market research
  • Competitor analysis
  • Industry trends

Marketing recommendations

  • Performance evaluation
  • Conversion analysis
  • Campaign suggestions

Marketing strategy

  • Realistic goals
  • Sales projections
  • Tailored pricing