Analytics Solutions
The Rush Ventures analytics team has deep domain expertise across the Google ecosystem, including Google Analytics 4, Google Tag Manager, Looker Studio, and Google Campaign Manager. Our data specialists also work with a wide range of third party tracking platforms and have successfully integrated over 100 APIs into our reporting. Our analytics solutions focus on privacy aware measurement, attribution, and business intelligence that turn your marketing data into decisions.
Organizations We've Delighted
Google Analytics 4 & Tagging
Your new in house analytics team are true Google Analytics experts. From event design in GA4 to fully customized reports and dashboards, we configure Google Analytics so it reflects your actual funnel and revenue model. Our team plans and implements tracking, builds views that your marketers and executives can use, and helps you interpret the data so you can make better decisions faster.
Third Party Tracking Platforms
Rush Ventures’ Analytics Solutions go way beyond standard reporting tools to provide a simply unmatched level of tracking. Whether you currently use a platform like Looker, Power BI, Tableau, or another third party tracking platform entirely, our team has used it and has the experience you need to turn relevant data into invaluable insights.
Data Attribution
As digital marketing experts, we know that a campaign is only as strong as its measurement. We design attribution approaches that show which channels, campaigns, and keywords are really driving results. This includes online and offline touchpoints so you can understand how search, paid media, and other efforts work together.
Our goal is to ensure that the data you collect is meaningful and tied to outcomes like lead quality, pipeline, and revenue. With accurate attribution in place, you can invest confidently in the channels that are truly performing.
Customized Reporting
Our Analytics Approach
The Rush Ventures approach gives your Analytics a true competitive edge.
ROI Analysis By Channel
We evaluate return on investment at the channel level so you can see which efforts are truly driving growth. Our analysis connects spend to leads, opportunities, and revenue, and shows how each channel contributes as part of the broader strategy, not just in isolation.
Marketing Margin Analysis
As part of our analytics solutions, we analyze marketing margin by product, service, or segment. This helps you understand which areas are most profitable after marketing costs. When certain services or products outperform others, we use this analysis to guide where to allocate budget and where to test new offers.
Full Funnel Attribution
From impression to click, visit, lead, and sale, we map how prospects move through your funnel. Our full funnel attribution work ties together touchpoints from SEO, SEM, paid social, and other channels so you can see where you are gaining momentum and where there may be leakage in the process.
Complex Reporting Capabilities
Your business is unique, and your reporting should reflect that. We design reporting frameworks that handle complex requirements such as multiple brands, regions, or lines of business. With our custom reporting capabilities, you get the right level of detail for your team and leadership, which makes better, data driven decisions much easier.
