Digital Marketing Strategies for Small Businesses
A Digital Marketing Strategy is an important part of the overall marketing strategy of business. Whether a company is doing business online this is true. This applies for small, medium or large companies but especially true for small companies A small business that is doing more or all its business online. Should embrace a digital marketing strategy that helps it been seen buy online users. Contrary to what many small business owners and entrepreneurs think, digital marketing is not as complicated as it seems. So, whether you have started a small business or opened a café, you are constantly looking for ways to attract businesses and customers. Here are out best strategies to marker your small business!
Setting a goal and a Budget
The first step to marketing is defining your end game and strategizing your budget. You need to also decide what is important to you Do you want to extend your reach or maximize local exposure. Are you looking for brand awareness or conversions? Start Prioritizing your goals. What you most immediate needs are now and what your long-term objective will be.
Keyword Research for SEO
If you have no knowledge of SEO, you are in good hands. Search engine optimization is a series of tactics used by marketers to obtain higher placements on search engines such as Google, Yahoo and other search engines to increase visits to their websites. This portion of marketing is critical for a small business, SEO gives you a chance to compete with larger companies by being visible in search engines. It pays off in the long time to start seeing results from your SEO Strategies but it pays off in the long run! Keyword research tools will tell you what words and phrases your target audience most often uses when searching for information or products that your business can provide. As a smaller or newer business, you’ll find it hard to compete with bigger, more established brands for rankings on very competitive keywords, so it’s best to start with long-tail keywords, which are more specific and less competitive.
This form of marketing is crucial to a small business. If your customers and prospects are handing over email addresses it opens the door to send out sale or event notifications, but it sales and events aren’t really your forte think about sending weekly or bi-weekly newsletter. Essentially email marketing is about building a list of customers and customers. This list of names and emails are interested in your business and you know this to be trust because they opted into this list themselves. As this list grows, it becomes more valuable. In fact, many marketing professionals consider this to be, in the long run, one of most important marketing strategies.
If you’re doing any kind of advertising or email marketing, your landing pages are where the rubber meets the road – where people who are interested in your offerings decide to “convert” into a lead or a customer or not. Landing page design can have a significant impact on your conversion rates. Analyze your current landing page conversion rate. If it’s dismal (2% or less) the design may not be the problem; you may just need a more enticing offer. Once you know your offer is awesome, start running A/B tests on your landing pages. Here are five tips for running an A/B test on a budget.
Sometimes you have to spend money to make money and Online marketing is the same way, if you want to make a positive impact, you are going to have to spend some of your budget on paid search ads, display ads, social ads, etc. It can be intimidating. Especially when your head is spinning with questions; how to get started, how much it costs, how to know if Facebook Ads or AdWords even work. Whether you tackle this yourself or hire us at Rush Ventures to help you, it can be so worth it!
Some of these areas of marketing will be more important and effective, depending upon your business. With these areas, you can have professionals help you or outsource. Online marketing strategies that are often outsourced include social media, search engine, and local search marketing, because unless you have time to dedicate it’s difficult to stay on the multiple changes that transpire when it comes to strategy.