Steps to Facebook Marketing Success
Facebook is the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in daily.
With such a large user base, ignoring Facebook really isn’t an option for most marketers. You can bet your ideal market is using Facebook nearly every day. The question is: how do you target all those users with your marketing?
The good news is that the Facebook advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests.
Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach. These steps will show you the basics of how to use Facebook to your advantage.
- Creating Campaigns and Ad Variations
You can’t report success or failure based on a single ad. There are many factors leading to weather an ad works or now. Testing different copy, images and targeting. Testing with different ad types using sponsored stories or page posts including testing using link shares, videos or photos. Find what works!
- Optimizing Ads using Ad Reports.
You may have a failing ad that may have success buried within the results, you won’t know this without using Facebooks ad reports, this tool helps you figure out the cost per action based on gender, age, country and placement (This can result in wildly varying costs) Using these reports help you find out what works and doesn’t!
- The Boost Post Button
There are millions of advertisers on Facebook, and we guarantee that a very high percentage of these are casual advertisers who just hit the boost post button. Hitting the Boost post button is very easy to do, but with simplicity there is a lack of control and this type of advertising will likely lead to wasted ad spend.
- Finding your Target Audience using Graph Search
Facebook has some of the most powerful targeting tools of any online advertising program. you can target by virtually anything on a user’s profile. You might start with the location, if that’s important. You can specify either city, zip code, county, or state. This works particularly well for local businesses. From there, you can choose basic demographics. One way to go about this is by running ads that target precise interest that you think are associated with your target audience, in addition to this you can include your excluded audiences that you do not want to target. Creating ads that reach people who like similar pages and interest, to reaching similar audiences.
Facebook is very powerful tool that has many different marketing options that you can tailor to your marketing efforts to fit your company, budget and time constraints no matter what type of company you run. It may take time to get to know all of its features but it is well worth it!