Holiday Colors You Can Keep All Year Round For Your Website
There’s nothing like warm reds, festive greens, and vibrant gold to add a touch of Holiday cheer to any website. Even if you don’t enjoy your Holiday banners, your users certainly do! Not only do these send positive spirit to the online community, it also shows that you’re into the seasonal bandwagon. But what if you decide to keep the red and green motif? Can your users tell the difference? Would they mind?
As long as it doesn’t interfere with your brand or company colors, you can choose to keep the holiday palette to be enjoyed all year round. Here are the top shades you should consider for your new year’s web design:
Holiday Color #1: Fiery Red
According to a study on Olympic athletes, the human brains are hardwired to link red with winning and boldness. It’s no wonder that in countries like China, red is also their symbol for luck. It’s such a powerful color that several case studies have been done as to how it performs when used on CTAs. In one such test, red outperformed other colors, like green. This is in part because red is so appealing. It easily draws attention, making CTAs easily visible – and ready to be clicked on.
If you want to retain red on your calls to action, perform an A/B test first to be sure. However, this isn’t the only place where you can utilize this inspiring shade. For a youthful and exuberant look, try it as a background or header. To highlight content, you can also use this on your hyperlinks.
Holiday Color #2: Glorious Green
Green has always been associated to anything natural, organic, or peaceful. There are different hues to choose from, of course. So if your website is an ecommerce site selling organic products, you may opt for a lighter shade to complement your wares. If you want a more modern, industrial appeal, a darker tone will set the right mood.
Green has had a turbulent past – but now, this glorious color can be linked to all things youthful and fertile. Aside from implementing this on CTA buttons, try it as a major color scheme.
Holiday Color #3: Chocolate Brown
Don’t think that this color is anything but bland and boring. Most people LOVE drinking hot cocoa on cold mornings. This delicious color can be linked with the world’s most popular drink: hot chocolate! And who wouldn’t want to be reminded of yummy sweet cocoa (with marshmallows!) while browsing through your website? This hue also calls to mind the compactness of earth; thus, it makes for an appropriate scheme for organic websites too.
Banners, fonts, and headers could be made in a lovely shade of earthy brown for a professional appeal. If you want something that you could easily switch between Valentine’s and next year’s Holiday, try a darker burnt sienna.
Ready Your Color Palette for New Year’s
Remember that these are only suggestions. Unless your landing page is NOT converting, or your company board seriously wants a redesign, there’s no need to do a major color overhaul. Still, you can’t deny that you’d want your Holiday content to look cheerful everyday. When deciding on the perfect color palette for your web design, check with your market demography and see which ones appeal to them most. After all, they would be your end users.