SEO BREAKTHROUGH: The Death of the Yellow Pages
SEO (formally known as Search Engine Optimization) has changed the world as we know it, and helped speed up the death of the local phone-book (formally known as the Yellow Pages). In fact, the producers of many phone books have been forced to offer SEO services to help slow their death down a little bit. Is it working though?
The Current State of the Yellow Pages Revealed
For years, that big phone-book that wasted tons of trees every year when it was published actually had quite the competitive advantage. It did bring all of the residential and commercial phone numbers into one place, that is if they had no issue with making their contact info public.
Now the Yellow Pages has finally found its match. At first Yellow Page companies didn’t realize the battle they had ahead of them and this is one of the first weaknesses that became exploited as its newfound competitor started catching on around the world. Reality check.
The Shady Tactics They Use to Get People’s Money
When the Yellow Page companies looked into the mirror and saw their own death, they started having to implement new strategies to recoup lost revenues. While the first few years didn’t break them, their losses started stacking up rather quickly.
This year when I received the Yellow Pages for my community, it was evident how bad they were struggling. What used to be a whole book, was now 100 pages at the most. Talking about an unexpected change in the world as we know it! This alone is enough reason for them to try to get cash up, no matter what they had to do in order to be successful.
One of the ways that they do this is by bundling a low-quality website that’s hosted on THEIR domain and package it with an SEO package that really doesn’t deliver results like it could if just a little bit more attention to detail was spared. Many businesses find that they do nothing but get ripped off, and give up on the power of digital marketing. It doesn’t have to be this way!
The Way to Get Results without Contributing to their Existence
You don’t have to get smoozed out of money in order to get the most out of your online marketing efforts. Nor do you have to contribute to the existence of the Yellow Pages.
All you have to do is enlist the help of a proven marketing agency that has your main goal in mind at all times as they make their contribution to your company. Instead of embracing a canned approach like the one provided by Yellow Pages, you’ll get one that’s fully branded and that supports your brand’s image instead of using it to maximize their own brand’s reach. A customized marketing strategy is always the best one to embrace in the end, regardless.