Next Generation SEO with Press Releases
You may or may not have heard about how press releases were used in earlier years to gain countless links and help increase a website’s search engine ranking. Either way, just know that the world of online press releases has changed as we know it. You’re about to discover the current state of press releases when used for SEO purposes.
Behold, Google Panda 4.0.
Google has had one goal in mind, and ensured that with each update came steps of accomplishment towards that goal. That goal is none other than to provide quality search results to those that have come to trust their search engine.If you keep that in mind and don’t forget about it, life will get a lot easier and so will SEO domination.
When it comes to Google Panda 4.0, it hit press releases and distribution channels pretty hard. Many websites took a massive loss of traffic when it rolled out. This is mainly due to the fact that they relied on press release link juice for the majority of their strategy. Agencies such as Rush Ventures know that diversity is key, thus a loss of a link source doesn’t tank its clients.
Today’s world of Press Releases and their Advantages.
It can go without saying that using press releases requires a different strategy than it used to. The best way to go about this is to use them for what they were originally intended for. To gain attention from media sources, newspapers, journalists, and bloggers. While most distribution channels provide a no-follow link, it doesn’t mean you can’t get some in the process.
You just have to ensure that the press release is one that’s custom-tailored and focused on grabbing the attention of those that read it. By doing this you’ll be more likely to get featured across a wide variety of websites and blogs as well as newspapers. This is why it often helps to enlist the help of an agency proven to excel in the world of press releases.
Using a professional distribution service to maximize reach.
Sure you could manually submit your press releases one by one, but that takes way too long and isn’t as effective as using a professional press release distribution service. A professional distribution service will get the press release on valuable websites as well as Google News.
If you really want to turn it up a notch, go with an experienced marketing agency that will enlist the help of a copywriter experience in crafting top-notch press releases. This gives you the shiniest brand image online that you can get your hands on. Or you can just write it yourself.
Stir up all of the social signals that you can.
It has become widely known that social signals can produce webmasters with positive results when it comes to helping their websites rank higher within the SERPs. By professionally distributing your press release, you can encourage the use of social media to get it in the hands of others. Just make sure this isn’t forgotten when you (or your writer) goes to craft the piece.
Keep in mind that the more shares you get, the better. The reason for this is that it gives you more strengthened social signals than press releases that aren’t shared as much. Your whole goal should be to get as much attention as possible from a single press release.
When it comes down to the fact of the matter…
You can’t afford to ignore the power of press releases. Not only is it easier than ever to find an online marketing agency (such as Rush Ventures) to craft and distribute them, but it takes your reach to a whole different level. What are you waiting for?