Content Marketing Round Up of 2017
Let’s reiterate the strong points given about content marketing for the almost-ending year – 2014. What methods have you leveraged for your business this year? Were they successful? Have they helped you gain a good income to keep your business going? Well, if the answers to all those questions is a big YES, then everyone can say you’ve employed the most effective methods for you campaign.
Now that 2014 is about to end, let’s have a recap of the most effective content marketing strategies that will more likely continue legging us up for the next year.
Methods that Still Give an Impact
Though, there were some debates exploded regarding content marketing and link building, no one can go against the formidable powers of the two in delivering results to digital marketers. Content marketing, most especially, will keep evolving over the years. It will never tire us with its surprises.
• Befriending Social Media Networks
Nothing beats the social media platforms in delivering your site with traffic. Being said that, it is ideal to befriend the social media networks as traffic increases the possibility of earning sales. On the top list include Twitter, Facebook, Instagram, and Pinterest. The composed and published articles, when shared on these platforms, can help you build a vibrant community around your brand – given that the content serves as a valuable resource for a particular audience, and were shared to active users.
• Adaptation of E-mail Marketing
Interaction is an important aspect of content marketing for it can attract new customers and it can encourage repeat customers. But kick the habit of sending too-much-of-what’s-needed information. Send out monthly or quarterly emails, but not to include irrelevant information, such as projects completed, awards won, new hires made, etc. Present them somewhat like a teaser that may interest and engage your target audience.
• Opting to Whitepapers and E-Books
We know how this works as many businesses have driven traffic through these downloadable content. As what the experts say, for those articles you’ve written over the last six months or more, convert them into whitepapers and e-books. As what also users say: “we love them!” It may be tedious for some reasons, but it is worth the time and effort.
• Enhancing User Experience
Moz let the cat out of the bag by detailing the importance of enhancing user experience. Ian Lurie pointed out: “Interlink and integrate related information.” it’s about intellectually connecting promotional to informational contents while at the same time, presenting promotional visuals and texts on promotional pages.
During content creation, he mentioned about linking with relevant and relevant blog posts alone. It avoids spamming and increases your link votes in search engines. He also added embedding related social content with the indicated social media sites on the previous point. Do add relevant videos from YouTube, if necessary.
It’s time to face another year of search engine optimization. But as always, keep your eyes wide open for the coming year contains great surprises. We don’t know what new strategies will arise and what methods will vanish. Content Marketing? Yes, there are more fascinating things about it, and your SEO in Toronto definitely know how to help you out. Expect it, there are more things to come.