5 Tips for Attracting More Interest in Your Blog
Businesses employ Social Media specialists to look after this important arm of the operation. Having a strong presence online is of course imperative as a form of marketing, in fact it has quickly been established as the most important jewel in many companies crown of advertising.
Social Media stretches beyond the standard Facebook, Twitter, Instagram, LinkedIn and Pinterest presence. Armed within your website should be a blog. This can be opinion based or can provide updates and news that surrounds the business you are in. The key is to make it interesting and relevant, and more importantly, have people read it. Gaining popularity online does not just happen overnight, it is an organic process, people cannot just be bought, but there are things you should be doing to start up interest.
Here are some Blog tips to get people talking about your site.
1. Using SEO
Search Engine Optimization is the method that developers and bloggers use to increase the chance of someone with a common interest to find their blog. This means that when somebody types a certain word or phrase into a search engine, if you have used SEO effectively you will be listed near the top of the results. Researching the methods that successful bloggers use in regard to SEO is the first thing you need to be doing.
2. Interacting with Other Blogs
There are millions of blogs on the web, many will be similar or related is some way to yours. Finding bloggers with common interests means that you can leave comments, spark interesting debate and offer opinions on their articles. This creates interest and curiosity in your own blog and will drive readers towards it.
3. Interacting with Your Readers
It is very important to respond to comments left underneath your articles. Users like to know that their views have been read and are deemed important enough to your business to be deserving of a reaction. If they feel you are worthwhile as a blogger, they may share your blog and tell others about it.
4. Share Your Blogs
With every article you write you should be posting the link across all available Social Media accounts that you have. You can post the link to your blog under any comments you have made in forums relating to your business or underneath other similar blogs. It is very important to make the most out of every space there is online in order to drive people your way.
5. Content is Key
Your subject matter must be thought provoking and interesting, moreover so must your titles and subheadings. Interspersing with the odd relevant picture keeps the viewer interested too. Including links within the blog is a good idea and perhaps most importantly of all, use the right font and make the design look good. If it looks like a Word document nobody will read it. Keep your content consistent and update regularly. There is no point in having a blog if the page is left idle for weeks at a time.