3 Marketing Tips you really should know!
You may think you know about how to market your brand or business. We’ve all been to enough seminars or webinars, and we’ve read more than enough articles to have a decent idea of what to do and what not to do. But do we know it all? There’s always new things to learn, here are 5 marketing tips to use online that even though you should know, you may not…
1. Focus on Google
Google holds the key to so much success. If you appear on the first page of a Google search for something related to your business, you are going to stand a much better chance of attracting new business. Ensure that you pay special attention to any updates that Google may implement because this can have an effect on your SEO and keywords. Ensure your content is regularly updated with new articles that are also tagged and last but of course not least, use Google Apps such as Adwords, Search Analyser and Analytics to ensure you are getting the best out of the search engine.
2. Sort out Your Website
When a potential customer goes onto your website, there simply has to be enough interesting content to keep them on there. So many businesses seem to think that just having what amounts to a glorified holding page is going to do the trick, it’s really not. People want information, they want pictures, they want to know your history and they want to know your reputation. But what they secretly really want and probably without even knowing it, is something stimulating in terms of design and look. Simple and minimalist, yet captivating! Sounds like a lot to ask for but take a look at websites owned by successful brands and companies. There’s one thing they all have in common, their websites load quickly and look amazing. If you can get this right then you can accomplish anything online.
3. Have a Blog
This is so important now. It’s not just acceptable to do a few tweets per day or a Facebook status. You need to be writing interesting and relevant articles and posting them in every corner of the internet that you possibly can. You need to think of great content that is going to be received in the best possible way by everyone. You need to have links to your blog on every area of your online presence. You need to allow comments to be posted and you need to respond to them and engage with those that have bothered to read your content. The reason for this is that if you manage to reach out to people with your writing, the blogger community, or ‘blogosphere’ as they like it to be called is huge, they talk to each other, they recommend to each other, and they trust each other. If you can be a part of this then the benefits should be really rather obvious.