The Death of the Cookie
HTTP cookies, also referred to as simply cookies, are small blocks of data created by a web server to track web visitors. For years, businesses have been using them to collect data that allows them to improve the user experience and send targeted ads to the right audiences. They can also be used...
What is ROMI and Why Does it Matter For Your Business?
ROMI, which stands for return on marketing investment, is actually relatively new in the business world. However, the concept behind it is one that marketers have been using for ages. In essence, ROMI measures the effectiveness of marketing campaigns to help businesses make better decisions and...
Google Analytics 4: What’s Changed and the Top Benefits and Features
Earlier this year, Google announced that the existing version of Google Analytics, better known as Universal Analytics (UA) will be replaced by GA4 (Google Analytics 4) in 2023. GA4 is being touted as Google Analytics’ all-new next-generation management solution, and all businesses that currently...