SEM Insights
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How Search Intent Impacts Lead Quality and “True” ROAS
Want to learn how search intent impacts lead quality and “true” return on ad spend? We’ve got you covered. Keep reading to learn more about return on ad spend and how lead quality differs between Google Ads and Facebook Ads based on search intent. Return on Ad Spend (ROAS) Explained Return...
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Using Call Extensions in your Google Ad Campaign
Just because modern consumers are so heavily focused on social media and mobile communication, doesn’t mean that there’s no room for call extensions in your Google Ads campaign. For these businesses, which are service based, phone calls might be the primary way in which you interact with your...
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How to Build a Marketing Framework that Works for You
Everything, from deep government dealings to the most basic of dollar stores, has a framework that defines how it functions. These frameworks are in place for one reason, and one reason only: to ensure that the long-term goals of the business or entity are met. Now, the long-term goals of a...
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Measuring Success in a Paid Ad Campaign
1. Quality Score This is a score assigned to you by Google, after it measures the relevance of your keywords, as compared to the context of your ad. Google bases this score on several metrics – the click through rate that your ads receive, the relevance of your keywords to the actual search being...
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SEO vs. Paid Ads: Which is the Best Investment?
The title of this article is paid ads vs SEO, and that’s purely because that’s the misconception that many organizations have. They believe that only one or the other will be effective in garnering results, and end up completely neglecting the other. No one is saying that you should exhaust...
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Google Ads Campaigns For Mobile
Mobile is growing, and it’s growing fast. Every year more consumers take part in online shopping, making mobile the big market to be focusing on. Those businesses that can optimize their websites and make them perform dynamically on any mobile device are the ones that are quickly gaining new...
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Writing Better Google Ads Headlines
Google Ads a great and quick way to boost your business marketing, but if it’s not done correctly, your investment may fall flat. Think of Google Ads in the same way that you think of building a website. First, you build content and a setting on which it can be displayed, and then you craft...
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Running a Local Google Ads Campaign
With local SEO, PPC is an ever-changing practice, with new keywords and trends drastically shaping how a campaign must be built. In order to succeed with local PPC, you have to constantly review the successes and failures of your campaign, in order to make necessary improvements, and to stay up to...
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Increasing Your Google Ads Conversion Rate
If you run a business, what you ultimately care about is increasing your conversion rate. Whether you do this through SEO, PPC, or even traditional advertising matters very little to you, as long as your conversion rate goes up. What if you knew that Google AdWords could boost your conversion rate...
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Using Landing Pages For Your Paid Ad Campaign
Running a PPC campaign without a landing page is the advertising equivalent of buying a boat, but having absolutely nowhere to store it. If there’s nowhere for the PPC ads to lead you to, then what’s the point of even running them? Let’s say that in the boat's case, you could have a...
