Conversion Tracking Not Set Up Properly
When you partake in SEO, the ultimate aim is to see results, and this comes in terms of increased visitors and conversions. Therefore, how are you supposed to know what is working and what isn’t without proper conversion tracking? Not only will you be able to see what keywords are the most effective, you can see where visitors are coming from, what links they are using, how long they are staying, and so much more. With this information, you will make minor adjustments to constantly keep your site in the best possible position for success.
Too Generic
With the amount of advice online, it is easy to fall into the trap of trying what has worked for other people, but this is a mistake. Whilst some companies will need to use global keywords, others will need local SEO, so it depends on what type of business you have and your primary objectives. With generic keywords, there is a real risk of bringing in visitors that have no actual interest in what you offer. Therefore, you always need to assess your needs to find the right plan.
Wasted Internal Links
If you want to guide people around your site, internal links are a superb way to do this because visitors can click from page to page with one easy click. However, too many people fall into the trap of using ‘click here’ but this is nothing more than a waste. At all times, think about SEO, so try to find relevant anchor text for every single internal link that you have. When you use links for the word ‘here’, this is adding nothing to your SEO because it means nothing from an external point of view.
Too Many Links
Before we all knew how Google operated, there was a large focus on using as many links as possible because it made sense that more links equals more views. However, it will not surprise you that this isn’t how it works. Instead, focus on the quality of all links because this is how you add value to your site. When comparing one quality link to five pointless ones, the quality link will be better every time.
Poor Content
It can be too easy to focus on the links and all the keywords that you soon forget about the actual content. Content should be up there in terms of your priorities, because this is what you are using to entice the reader towards your site. If you are producing poor content, you could do all the SEO in the world and people still wouldn’t visit your site because it isn’t worthwhile.
