Our Insights
How Search Intent Impacts Lead Quality and “True” ROAS
Want to learn how search intent impacts lead quality and “true” return on ad spend? We’ve got you covered. Keep...
The Death of the Cookie
HTTP cookies, also referred to as simply cookies, are small blocks of data created by a web server to track web...
The Rise of AI-Driven SEO and Your Website
Artificial intelligence has taken over the tech industry in the last several decades. No area is untouched by it, and...
Managing Your Crawl Budget As A Large Site
Are you interested in learning how to manage your crawl budget as a large site owner? We can help! First, let’s...
What is ROMI and Why Does it Matter For Your Business?
ROMI, which stands for return on marketing investment, is actually relatively new in the business world. However, the...
Google Analytics 4: What’s Changed and the Top Benefits and Features
Earlier this year, Google announced that the existing version of Google Analytics, better known as Universal Analytics...
Important SEO Ranking Factors To Prioritize
As the old saying goes, “If it ain’t broke, don’t fix it.” This may hold true for many things in life, but...
Using Call Extensions in your Google Ad Campaign
Just because modern consumers are so heavily focused on social media and mobile communication, doesn’t mean that...
Google’s Helpful Content Update Ranking Impact
One of Google’s main goals is to connect people with helpful, relevant information. With this in mind, Google recently...