Google is constantly updating its AdWords platform with new features that are meant to increase performance and the return that you get on your investment. Many of these features are never used to their full potential, simply because so few users are aware of their existence. The sheer amount of features and resources can also be overwhelming, leaving many of these features under used. In order to utilize them to their full advantage, you need to know which tools to use, and how to use them correctly. Taking advantage of these features can help build your business, by improving the effect of your AdWords advertising performance.
Let’s take a look at some of the best features available from Google AdWords right now.
This allows you to advertise to a specific audience, based on their interests and behavior. It also lets you track users across the web, encouraging them to make a purchase. For example, if a consumer visits your website, but doesn’t complete a purchase, this Remarking Audience tool will display ads for the consumer across multiple websites, geared in a way to bring them back and make them purchase. This could mean show discount codes, or displaying heavy banner ads. This tool can be set up through Google Analytics, and can be utilized directly in Google AdWords.
Callout Extensions are meant to help you add extra text into your search ads, which then appear at the top and bottom of the search results page. Rather than having basic ads, you can use this to display detailed and informative ads, which are likelier to attract consumers.
For maximum effectiveness, you can use keywords that will attract consumers directly to your website. Examples of these are:
• Free Shipping
• Price Matching
• Fast Shipping
• Online Chat
• Cross Canada or Cross Toronto Service
• 24/7 customer support
Using just a few simple keywords can make your ad pop out, meaning more clicks to your website.
Most businesses are already on mobile, but not all of them are marketing effectively on mobile. App marketing can generate tons of new clicks when done right, and Google is working to make this more accessible to you. AdWords features integrated tools to build in-app advertisements, and it is even working to make a tool which will help you build your own add. By analyzing what kind of apps users are installing on their mobile devices, you’ll be able to predict which ads will work best, and in which apps.
This is a tool which adapts to real time searches. What users are searching for, what device they’re doing this on, where they’re searching from, and so on. By creating data according to which your ad can be customized, AdWords can customize the text displayed in your ads, as well as which consumers see them. For added convenience, you can import data files which Google AdWords will analyze.
Managing bidding limits and prices on your own can be time consuming and difficult to understand, especially when you haven’t completely determined your goals. This tool requires quite a bit of testing before it can be implemented, but once it is, you’ll start seeing serious effects on your advertising campaign.
It allows you to manage bidding strategies for multiple goals, such as maximizing conversions, maximizing revenue, advanced audience targeting, finding specific keywords, keeping keywords within a percentage range. Ultimately, this tool is meant to help you get as many clicks as possible on your monthly budget, so that you get the greatest return on your investment.
You can also use bidding strategies to manage bids on other devices, such as mobile phones and tablets.
Google AdWords touts itself as being a relatively easy to use platform, but some of the features that it offers can have a rather steep learning curve. It can also be difficult to decide which tools will be most effective for your business, and how much funding to invest in ad bidding. That’s where these features come into play. Not only does Google offer detailed instructions on how to set them up, but also the tools themselves are built in a way to maximize your conversions regardless of what you do. All they really require is a willingness on your end to master the platform, and to truly grow your business into what it can be.
Using these AdWords advertising features can help your business achieve better performance, and help you double down on your return on investment.
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