If you own a business in Hamilton, you’ll know that there are two sides to your operation; online and offline. For the most part, the offline side hasn't really changed through the years and we use similar tactics to attract customers and build the brand. However, the introduction of the internet has changed the game completely even for small businesses only looking for local customers. In Hamilton, a well-designed website will go a long way after being paired with social media and any other tools you find appropriate. If you have numerous competitors, you might be wondering how to attract the attention of people in the city. If so, the answer comes with SEO Hamilton and we’re going to explain more below!
What Is SEO?
If we look back fifty years, most businesses could be found in paper telephone books and this was the bible of all businesses for consumers. Soon enough, businesses learned that if their name started with an ‘A’, they could get onto the first pages of the book. Well, SEO Hamilton is actually a similar process but, this time, you’re trying to get onto the first pages of a Google search result. Depending on your business, the aim is to reach the first page on applicable keywords; these are words and phrases likely to be used by people searching for a service or product of your type. Of course, this is much harder than using a business name with ‘A’ at the beginning which is why so many businesses are now choosing to hire a professional service.
If you sell books in Hamilton, there will come a time where the locals look for bookshops and books online. As they type ‘books’ or ‘bookshops in Hamilton’, Google (or any other search engine) will provide a list of the most appropriate results. At the top, you’ll find the websites that have the most relevant content for the search. With the right SEO guidance, you can become one of the most relevant websites for the important keywords and your business can propel to the top of search results. As we know today, customers aren't too willing to go beyond the first page of search results so getting to this promise land is essential. These days, we tend to adjust the search if we can’t find anything relevant on the first page which should answer the question of ‘why can’t I do it myself?’. Without a professional service, you’re likely to be eaten alive by those with more experience and every other company who is getting professional help.
When it comes to search engines and the internet as a whole, the beauty is definitely in the international nature of it all. For those who sell products around the world, a business in Hamilton can sell to somebody in the UK within seconds and this is special. However, this doesn’t mean there isn't anything for local businesses and this is perhaps one of the largest mistakes we see. Even for small businesses serving a small community, SEO Hamilton can be invaluable. Firstly, a simple step like adding your business to Google Maps will instantly help your brand. Let’s say you run a hair salon in Hamilton; after adding the business to Google Maps, it will show every time somebody looks for a hair salon nearby. If you’re in an area with high footfall, potential customers will look up ‘nearby hair salons’ and your business will show loud and proud. In the past, we’ve helped many different businesses across a number of different industries so we’ve been able to learn various skills and what does/doesn’t work. If you don’t currently have an SEO Hamilton service or they aren't considering local SEO, now is the time to make the switch because the market is only going to get more competitive.
Out of everything, this is one of the most common questions we receive and it’s certainly an interesting one. In truth, we mustn't look at it as though there’s one technique that works every time because this simply isn't the case. Instead, we need an array of tactics and techniques that all contribute to place your website on a pedestal. With every local business making noise online, we want your service to be the loudest because this will grant you the most exposure. With SEO, we need to follow a plan and it normally starts with your website, its design, and the content within. Sure, getting consumers into your website is great news but it doesn’t mean you’ll get sales if your website isn't attractive. In addition to appearance, there are other important factors such as page loading times and the responsiveness of your website. Especially with the former, your visitors don’t want to be waiting for each page to load because they have better things to do. Once we’ve helped with this, alongside meta tags and other features, we move onto the content itself. Unfortunately, this is where we see many of the same mistakes because people fail to find the right balance. In the past, we’ve seen too many keywords all crammed into the content and this isn't going to achieve anything because search engines are looking for value within a web page. On the other hand, we see some of the best content without keywords and without a call-to-action. As our SEO Hamilton service works with your website, we won’t try to achieve everything in one blog post because we have the future to come. Therefore, we create a schedule where fresh and engaging content is posted regularly. Once this is in place, you’ll start to receive regular customers and search engines will take note of the returning visitors. Suddenly, you’ll appear higher in the rankings because they’ll think ‘if you can help these people, you can help others too’. After this, we also need to consider links and off-site SEO; the more websites we can get to link to your content, the more valuable the pages become through the eyes of the search engine. Ultimately, this comes from engaging and sharable content which is why we place a heavy emphasis on this.
From the outside, SEO isn't a difficult concept to understand but there are some problems. Firstly, it can be time-consuming not only to create the content but also to keep up with the trends, research the main topics of the week, and keep on top of the changes Google and other search engines make to their algorithms. Sometimes, it’s important for a business to recognize the need to outsource a task and, at Rush Ventures, we’ll do all we can to help you progress. With Rush Ventures, you have a team of experts who want to help your business to become the main option within the market. Just so you know, we’ll never represent your competitors so our main focus is on boosting your website up the rankings and creating an attractive brand with maximum exposure online. While we do this, you and your team of experts can focus on talking to customers, taking orders, and growth. If you choose to go it alone, there’s also a danger of making critical mistakes and this can cost you numerous positions in the ranking. Over the years, Google, Yahoo!, and Bing have all stepped up their security measures. If they suspect something is unethical or goes against the rules, the page will fall down the rankings and it could have a wider impact on the whole website. Over the years, we’ve learned what works and what doesn’t so you don’t have to worry about mistakes. Ultimately, we look for sustainable success so we don’t use cheap tactics or techniques that have the potential to harm the brand. With everything we do, it’s legitimate and it moves towards long-term growth because this is what creates returning customers and reliability within the market.
In order to achieve sustainable growth, you have to realize that SEO is an ongoing process as opposed to something we can do once or twice. Once we create a partnership together, we can help you to become the main solution within your industry for all those in Hamilton. In recent times, we’ve expanded our team to include SEO specialists, designers, marketers, programmers, and professionals with expertise in an array of fields. When you choose us, we like to think you’re making an investment where the return is just around the corner. When you succeed, we do the same so we’ll have no other motivation than to keep pushing and to keep getting your brand name out into the beautiful community we have in Hamilton. If you have questions or want more information, please feel free to get in touch and we’ll be happy to help!
Give us a call today to see how the Rush Ventures can help you!