Did you know that New Google research says that 88 percent of mobile users are most likely to visit after conducting a local search? In the new world of business, local search marketing is a critical component of all organic marketing strategies. Previous algorithm updates, such as Penguin and Pigeon, allow Google and other major search engines to better determine local business metrics. Digital experts believe that search engines like Google will increasingly prioritize local results over the next few years.
Local search marketing is a key component of all digital marketing programs. By leveraging comprehensive local marketing initiatives and local SEO strategies.
Multifaceted Approach to Local Search
Local search marketing strategy requires an in-depth set of tactics, including business signals, on page signals, review signals, social signals, and social media signals.
Local Search Marketing Success
Local searches are typically easier to rank for than non-local searches as there is less geographic and search result competition overall. The right localized keywords can make a big impact on your search engine optimization campaign.
Local citation building is extremely important for local SEO. Most important within this is ensuring that your business information – NAP is accurate and easy to find. Make sure that your brand identifying information (NAP name, email address, phone number, address, etc.) is shared on local and relevant websites, including the local chamber of commerce, local professional association sites, local websites, and industry standard citation websites.
Answering localized questions in the content and using location-based terms in your content helps your website rank well in local areas.